Corporate Profile
ABOUT US Premier Brands Holdings SA is an importer and wholesaler of: - Domestic and Industrial Air-conditioning Units
- Generators
- Refrigeration Components
- Universal Spare Parts for all the abovementioned products and DORIN Compressors
- Renewable Energy Products such as Solar Panels, Energy-efficient Boilers and Load Management Devices for demand side management
- Powertorq Electric Motors
Since 2006 Premier Brands has become a thriving, successful business within the HVAC industry, offering quality products and professional workmanship to an ever increasing client base. | | HOLDING COMPANY Origin Private Equity Limited is a private equity investment firm focused on investing in middle-market consumer product and service delivery companies. Origin partners with businesses in conformity with the business principles and philosophies which have served as the foundation for the success enjoyed by each of Origin’s companies over the last few years. Origin Private Equity also has various direct and indirect investments in the following sectors: - Telecommunications
- Commercial Property
- Refrigeration and Air-Cooling Industries
- Automotive Components
- Energy Solutions
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Director: Chief ExecutiveMoss Moloi 
Moss’s career started in the telecommunications industry, working for Telkom as an industrial relations consultant and later on worked for reputable organizations such as Tastic Rice Corporation, SAB, ABI (Coca-Cola), South African Post Office and Spar Distribution Centre at both Middle Management and Executive Levels. Moss also worked as a member of the Robert Bosch SA Company. In 1998 Moss co-founded an Engineering company and later founded Moloi & Associates Human Resources Consultancy. He also has minority share in a Granite Mine situated in Brits. Moss has interests in various entrepreneurial initiatives and serves as co-founder member and Chairperson of the Board of the Refrigeration & Air-conditioning Empowerment Forum of SA (RAEFSA) and is a member of NAFCOC, and the Black Management Forum. Non-Executive Director | Nico Oosthuizen CA(SA) 
Nico Oosthuizen is a qualified chartered accountant with experience in the banking industry, with special reference to private equity transactions. Having spent several years working for Ernst & Young where he specialized in the Commercial Banking and Insurance Sector, his clients included amongst others Investec, ABSA, RMA and Alexander Forbes. - Assisted with the listing of Investec Plc in London during 2001.
- Assisted Deloitte Consulting during Vodacom’s buy-out of Smartcall.
- Assisted Deloitte Consulting in providing Deutsche Bank with Credit Analyst Services on an outsourced basis.
| | Dawie Griesel CA(SA) 
Dawie Griesel is a qualified chartered accountant and has previously specialized in Banking, Treasury and Corporate Finance at Ernst & Young where he started his career. Dawie’s expertise centres on his proficiency with specific regards to due diligence phase and deal formalization. - Treasury experience at Investec, Absa, Teba Bank, Anglo Gold and Tiger Brands.
- Part of the international team that assisted Xstrata in the listing on the London Stock Exchange.
- Extensive consultancy experience within the Oil and Gas industry, with clients that included SASOL, PetroSa and NNPC (Nigeria).
| Executive Managment
Muller Coetzee – Group Financial Accountant
Muller Coetzee studied BCom Financial Management at the University of Pretoria. From there he moved to a medium sized audit firm, where as Audit Manager, he gained extensive experience in auditing, accounting and tax planning. For the past seven years Muller honed his skills in the private sector as Financial Manager for a leading fresh produce supplier before joining Premier Brands Holdings in April 2007.
PEPPERCORN INVESTMENTS’ BACKGROUND Peppercorn Investments (Pty) Ltd. is a newly formed entity, with a 100% black female ownership that was established with a view of focusing on the empowerment of woman by investing in sustainable opportunities in specific areas namely: - HVAC (Heating, Ventilation, Air-conditioning, Cooling and Refrigeration)
- Technology
- Transport
- Communications
The shareholders of Peppercorn Investments saw an area of opportunity in the fact that Heating, Ventilation, Air-conditioning, Cooling and Refrigeration plays a major role for an infrastructure-based economy, therefore opening the window of opportunity for accelerated economic and social development. Through Peppercorn Investments’ interaction with woman structures and woman empowerment bodies they decided to leverage off their technical know how offered by Premier Brands Holdings, with the aim of developing and enhancing woman participation in the HVAC industry. PEPPERCORN INVESTMENTS’ DIRECTOR PROFILEMpho Manyapelo
Mpho holds a B. Degree in Social Science, an Advanced Diploma in Social Work acquired from the University of Cape Town and a Masters Diploma in International Human Resources Management. She has twelve years experience in the human resources discipline acquired from various sectors including: - Accenture – IT & Management Consulting Firm
- PeopleMetrics - Performance Management Consulting Firm
- South African Secret Services – Intelligence Community
- Sonnenberg Hoffmann Galombik – Commercial Law Firm.
Her experience in Human Resources is extensive & includes: - Targeted recruitment and selection management
- Performance management design and implementation – (Balanced Scorecard Methodology)
- Job design, job grading and job evaluation
- Employee Counselling Programs
- Market related salaries and benefits models
Mpho is currently a Director at Congress Rental and her role and responsibilities mainly include overseeing overall operations as well as developing Business Development Strategies and the implementation thereof.
VISION To be an innovative and dominant market leading wholesaler of HVAC, Refrigeration and Energy Solutions by any measure. | | MISSIONWe will position ourselves in the market through a One-Stop-Shop differentiation model founded on principles of reliability, quality brands, competitive pricing and service excellence. | VALUES Premier Brands Holdings will endeavor to conduct its business in an ethical and principled manner. Our values are: - Providing excellent service before and after sales
- To grow the shareholders’ value as well as growing the business
- Conduct business ethically and honestly
- Be socially responsible
- Protect the environment
| COMPANY CULTURE The Premier Brands team carries the conviction and confidence that they are as excellent a company as their strongest competitors and other players in the industry. The Premier Brands culture is one of dedication and innovative learning, by which all members are encouraged and challenged to reach their full potential, whilst maintaining a sense of excitement and achievement. | | GOALS AND OBJECTIVES Premier Brands’ goals and objectives are to ensure that its clients and customers receive the maximum benefits of convenience, to access all products and services that the end-user requires, in a much more expedited and cost-effective manner. | 
PRODUCTS The product offering includes air-conditioning units, generators, refrigeration components, renewable energy products, universal spare parts, DORIN compressors & Powertorq electric motors. We promote an extensive range of quality air-conditioning products, such as Daikin, LG, Samsung and our own flagship brand Air-Nevo. Through our strong position as importer and wholesaler, we can offer a competitive pricing structure to our clients. | | SERVICE SUPPORT Premier Brands has an in-house technical support team. This capability is extended to assist our clients at all times. Premier Brands work closely together with a network of engineers, consultants, quantity surveyors and architects to design solutions for end-users such as ducted or hide-away systems, mid-wall splits, chillers and package units etc. | TARGET MARKET & DISTRIBUTION AREASOur broad spectrum of clients comprise of: - Supermarkets
- Contractors
- Hotels
- Restaurants
- Convenience Stores
- Investment Companies
- Hospitals
- Property Developers
- Government Departments & Telecommunication Industries.
The company operates out of Midrand, Cape Town, George and East London with distributors and contractors in all provinces. | 
EXECUTIVE SUMMARY South African economy is energy intensive and depends on industries and mining. The energy sector and more specifically electricity generation and demand in South Africa is experiencing challenges as a result of increased demand necessitated by economic growth. This pressure has led to the government soliciting medium to long term solutions to electricity demand, usage and energy efficiency. The other driving force is the Kyoto protocol initiatives that are putting countries under severe pressure to comply with environmental friendly energy generation and usage. To this extend corporations, industries, households and the governments are frantically looking for solutions from empowered companies to provide gadgets and technologies to satisfy these challenges. It is note worthy to mention that South Africa accounts for 50% of Africa’s energy usage, whilst it is ranked amongst the top 20 CO2 emitters in the world. Therefore coal accounts for 80% of primary energy usage. As Eskom (Electricity Generating Company) is being severely challenged to meet the “peak” electricity demand. It is against this background that Premier Brands Escos was formed to leverage mutual opportunities with willing and credible partners. Premier Brands Escos has elected to partner with Bosch/Buderus TT Division as a strategic business partner. The members of Premier Brands have the credentials and reputation to add value to the company. | BUSINESS RATIONALE TO PARTNER WITH BOSCH TT DIVISION The Government’s White Paper on Energy Policy (1998) and the draft Energy Bill legislation are aimed at regulating energy efficiency technologies and improvements on energy usages. This approach by the government provided an opportunity for gadgets suppliers such as Buderus/Bosch TT and many others to supply the markets made up of households, industries and commercial sectors to conserve electricity. PREMIER BRANDS ENERGY Premier Brands Energy is a combination of well vest and educated entrepreneurs and professionals. It is led by highly respected energy specialists in Africa. Premier Brands Escos is represented by Lambertus Nicolaas de Beer (C.E.M.) a Certified Energy Manager/Specialist, with the assistance of Willie Kotzé and Beya Sumpi (Mechanical, Energy and Project Engineers). | | MANAGEMENT STRUCTURE The individuals represented in this investment group have held high-level positions in both the private and public sectors, where they are widely respected for their abilities to drive growth and achieve tangible results. They provide a unique blend of complimentary skills including extensive transformation-related expertise, strategic visioning and positioning, as well as extensive and solid business development and marketing abilities. PREMIER’S SUCCESS FACTORS - Experienced Management Team
- Highly Trained and Skilled Team
- Competitive Pricing Structure Access and Support of Various Brands
- Alliances with Key Decision-Makers.
- After-sales Service
- Professional Infrastructure
- Access to 6000 Electrical and Mechanical installers throughout the country.
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| Alliances and partnerships are formed based on select criteria that include exceptional product quality, competitive pricing, credibility, trust and honesty. By means of valued backup and support from several prominent Asian, European and American Companies as well as the International Trade Relations existing between South Africa, and these countries, Premier Brands proficiently offers a customized range of products to our clients. | | |
BBBEE POLICY Premier Brands subscribes to the need for broad-based Black Economic Empowerment Policies set out by the Government of SA. To this extent Premier Brands has responded to this important aspect of the country’s transformation agenda by responding to all the elements of the BBBEE score card. As part of our strategy we believe in an integrated approach of sharing the wealth of the economy through employment equity and the participation of the woman and the youth in our business pursuits. | | SKILLS DEVELOPMENT We re-affirm our total commitment to skills development in the HVAC industry. Premier Brands would also implement its enterprise development strategy to reduce the unemployment rate by contributing to the development of BEE Companies in the HVAC contracting environment. It is furthermore our commitment to focus on other aspects of this intervention process through the BEE Procurement Policy and support for our community through our Social Corporate Investment Policy. |
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